These tools aren’t a replacement for human creativity, Huang emphasized. “You have to give the machine feedback like the best creative director,” Read said. Like a creative director working with a team of artists, users can direct AI models with prompts, and fine-tune the output to align with their vision. Generative AI models can create text, pixels, 3D objects and realistic motion, giving professionals superpowers to more quickly bring their ideas to life. “Once you learn the language, you can apply the language - and the application of language is generation.” “You could learn the language of almost anything,” Huang said. Since then, developers have taught neural networks to recognize images, videos, speech, protein structures, physics and more. Huang said that “the biggest moment of modern AI” can be traced back to an academic contest in 2012, when a team of University of Toronto researchers led by Alex Krizhevsky showed that NVIDIA GPUs could train an AI model that recognized objects better than any computer vision algorithm that came before it. This combination of expertise in graphics and AI uniquely positions the company to enable the new era of generative AI applications.
NVIDIA has been pushing the boundaries of graphics technology for 30 years and been at the forefront of the AI revolution for a decade. The discussion followed Huang’s recent keynote at COMPUTEX, where NVIDIA and WPP announced a collaboration to develop a content engine powered by generative AI and the NVIDIA Omniverse platform for building and operating metaverse applications. “Through our thoughts, we have to direct this AI to generate content that has to be aligned to your values and your brand tone.” “You can do content generation at scale, but infinite content doesn’t imply infinite creativity,” he said. He also touched on the ways AI can enhance creators’ abilities, as well as the importance of responsible AI development. Huang and Read backstage at Cannes LionsĪt the event attended by thousands of creators, marketers and brand execs from around the world, Huang outlined the impact of AI on the $700 billion digital advertising industry. “For the very first time, the creative process can be amplified in content generation, and the content generation could be in any modality - it could be text, images, 3D, videos,” Huang said in a conversation with Mark Read, CEO of WPP - the world’s largest marketing and communications services company. Generative AI will “supercharge” creators across industries and content types, NVIDIA founder and CEO Jensen Huang said today at the Cannes Lions Festival, on the French Riviera.
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